Paper Hearts Rebrand

After 10 years of being in the graphic design industry, the hardest person to design for is, hands down, MYSELF! I design something for myself and then I completely throw it out the window because I never feel it is good enough. I guess being picky is a blessing and a curse because it pushes me to become a better designer but can also drive me crazy! When I started my journey in 2013 with Paper Hearts, I designed my branding to incorporate two things that I love, hearts and the color pink. Today, I am revealing the new look of Paper Hearts Invitations. It still has the very same heart I started with back then and the color pink, but it matches my design style a little more. Watercolor florals and script fonts are what I love to incorporate for my brides so I wanted to match my branding a little more to my everyday design style. I wanted this logo to be a little more “ME” and I am so excited to share it with you guys!

Let’s take a look back and my previous logos.logo2013

And here is the new look for Paper Hearts Invitations! Let me know what you think in the comments below.

xo, Allison

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No longer taking orders for 2018 - We're expecting a baby in August!
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