Archive of ‘Paper Hearts Business’ category

Paper Hearts Rebrand

After 10 years of being in the graphic design industry, the hardest person to design for is, hands down, MYSELF! I design something for myself and then I completely throw it out the window because I never feel it is good enough. I guess being picky is a blessing and a curse because it pushes me to become a better designer but can also drive me crazy! When I started my journey in 2013 with Paper Hearts, I designed my branding to incorporate two things that I love, hearts and the color pink. Today, I am revealing the new look of Paper Hearts Invitations. It still has the very same heart I started with back then and the color pink, but it matches my design style a little more. Watercolor florals and script fonts are what I love to incorporate for my brides so I wanted to match my branding a little more to my everyday design style. I wanted this logo to be a little more “ME” and I am so excited to share it with you guys!

Let’s take a look back and my previous logos.logo2013

And here is the new look for Paper Hearts Invitations! Let me know what you think in the comments below.

xo, Allison

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6 Things To Do Before Contacting Your Stationery Designer

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photo by: Amberlee Christey Photography

So you’re starting to plan your wedding – congrats! With the holidays winding down, we are in the tail end of “engagement season.” All of those pretty pictures of your gal pal’s new diamonds are probably flooding your Facebook feed and you suddenly realize that 2016 is just a few days away and you’re getting married THIS YEAR! (mini freak-out session). You probably still have a million decisions to make, but hopefully this list will help you to be prepared when it is time for us to meet and talk about your wedding invitations!

1. Set a Date
This is a no-brainer. Without a date we can’t really start on a project timeline or narrow down your invitation wording.

2. Pick a Theme and Colors
This is a big one. Of course we can decide on the exact color of blue you want to use at our meeting, but come with a general idea of what your wedding colors are and what theme you plan to use for the event.

3. Set a Budget!
This is probably the most important one. Unless your budget is unlimited, which most bride’s aren’t, set a budget you’d like to stick with. This will help save time and keep your stationery designer on track with what can be done for you.

4. Chose a Hotel for Your Guests
Ok, even if you don’t officially call to book the hotel or necessarily even need one, have an idea about that ahead of time so that we can plan ahead to include that information on your invitation.

5. Meal Choices
Decide if you are having meal choices or a buffet/family style ahead of time. This will help us plan out your RSVP card more efficiently. Even if you aren’t tasting food for another couple of months and don’t have the exact meals narrowed down yet, have a general idea so that we can plan accordingly for space.

6. Know All Names
This may seem like an easy one, but make sure you know how each of your parents wants to be listed on the invitation. If Dad goes by a nickname and rarely uses his given name, ask him what he prefers. If your beau is a Junior, find out if he wants to be listed as such. This will make planning out the flow of the invitation wording much easier.

Hopefully this will help prepare you for our meeting! Don’t forget to contact me AT LEAST four months before your wedding to start on your invitations. I look forward to working with you!

- Allison

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Morgantown Rising Tide Society

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Happy Wednesday everyone!

Yesterday was my favorite day of the month. It’s on the first Tuesday of each month that I get the privilege to meet with a wonderful group of creatives in the Morgantown area to discuss various business topics and ideas. Each time I leave the meeting feeling the spark in my creative heart flicker again and I’m full of excited energy (and good food)! Some days I just get in a slump with my ideas and can’t help questioning myself and thinking “Why the heck am I doing this?!” I think we all get discouraged and feel like what we are doing isn’t enough or doesn’t make sense, but it’s meeting with a group of (mostly) ladies who have the same feelings as I do that makes me feel like I am exactly where I am supposed to be with my business. Don’t get me wrong, I LOVE what I do, but some days I’d rather curl up on the couch with a pint of ice cream and just watch Fixer Upper all day!

Cheers to fresh ideas and a creative spark as I dive into two new invitation designs this week!

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Starting Fresh

Well, while attempting to switch my blog address I accidentally wiped out my entire blog! Whoops! So here I am, starting fresh. I will be re-posting some of the invitations I featured before, but adding in plenty more as I go!

Thanks for reading and sorry for my silly mistake.

Here’s a pretty picture to get you started…

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